Warren Buffett has said that selling Apple earlier than planned turned out to be a mistake, even as his company continues to hold a significant stake in the iPhone maker.
Speaking in a recent interview with CNBC, the Berkshire Hathaway chairman reflected on both the timing of the decision and the scale of the investment overall.
Buffett noted that while part of the position was reduced in recent months, including a sale earlier this year, Apple remains Berkshire’s largest holding.
“I sold it too soon, but I bought it even sooner,” he said, adding that the investment has generated more than $100 billion in pre-tax gains.
Apple remains Berkshire’s top investment
Despite trimming the stake, Buffett made it clear that his confidence in Apple has not changed.
“It’s remarkable, it’s better than any business we own outright,” he said, comparing the company to Berkshire’s wholly owned operations.
He also pointed to the strength of Apple’s leadership, praising Tim Cook for how he has managed the company following Steve Jobs.
“Tim Cook is a fantastic manager, and he’s a good guy, and somehow he gets along with everybody in the world,” Buffett said.
At the same time, Buffett highlighted the importance of Apple’s products, particularly the iPhone, describing it as one of the most useful consumer devices.
Buffett cautious on buying more Apple stock
Even with that long-term confidence, the legendary investor indicated that Berkshire is not looking to increase its position at current levels.
“We would buy a lot of it, but not in this market,” he said.
The comment suggests that while Apple remains a core holding, valuation and broader market conditions are playing a role in Berkshire’s current approach.
Apple stock rises following interview
Apple shares closed at $253.79 on the day the interview aired, gaining $7.16, or 2.90%, in line with a positive session for the S&P 500.
While the stock moved higher, Buffett’s remarks point to a more measured stance, balancing strong confidence in the business with caution around adding at current prices.
Featured image by jankuss via Pixabay
